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Choosing the Right AV Certification

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Much like lawyers, accountants, and doctors, AV also requires specific certifications that allow for areas of specialization. There are a few Pro-AV certifications that are offered that can help to give you a competitive edge in the market. When customers are purchasing AV equipment, whether it be for home, office or entertainment, it is imperative that you are able to provide the most accurate product information so that you are able to steer them in the right direction. So, this begs the question, how do you decide which one is right for you?



Under AVIXA there is the Certified Technology Specialist (CST) certification program which covers all the basics of video, audio, design, and integration of an AV system. Once you have completed the CTS program and have demonstrated your AV knowledge and skills, you can then choose to move onto to study the sub-specialties offered by CTS.  There are two sub-specialties available: CTS-D(for design) and CTS-I (for integration). All of the CTS program certifications require you to complete an in-depth exam and AVIXA provides an enhanced study guide to help prepare you for studying. By earing all three accreditations, you will have a fundamental understanding of each segment of the industry and be able to illustrate how they all fit together.


Digital Signage Certifications

Digital signage is one of the fastest growing subsets of the AV industry in recent years. This industry crosses into several different areas of expertise, from content creation, marketing, business, soft wear management and AV technologies. Since this area crosses paths with so many areas, the DSEG (Digital Signage Experts Group) was created as a way to streamline all of the information. This certification also offers a number sub-specialty courses that can be taken after the successful completion of the DSEG exam. They are: Digital Signage Network Expert (DSNE), Digital Signage Display Expert (DSDE), Digital Content and Media Experts (DCME) and Digital Signage Sales Professional (DSSP). Once you have completed the more general DSEG certification, you can then decide which area you would like to focus on and obtain that certification for your specialty.


IT Certifications

Some of the oldest and original certification sare in IT. Unlike other more generalized certifications, many IT certificationprograms are designed to address specific brands and product lines, fromcompanies like Microsoft and Cisco. In terms of AV, they are placed into thegeneralist category because they are universal and create an environment inwhich many other products work. As with other recognized AV certifications, havecomprehensive exams that are necessary to earn the certificate of completion.Some of the more popular programs that have relevance in the AV universe are:

·       MCSE – Microsoft Certified Systems Engineer

·       MCSD – Microsoft Certified Systems Administrator – This certification isrecommended by Microsoft both for experienced IT professionals and for peoplenew to IT.

·       CCNA – Cisco Certified Network Associate (CCNA) validates the ability to install, configure, operate, and troubleshoot medium-size route and switched networks, including implementation and verification of connections to remote sites in a WAN.

Professional certifications put all the elements of an industry and your experience in context for employers and clients. The best part is, you do not have to choose just one, you can pick several for a more rounded career.  These certifications are proof to the industry, employers, and clients that an individual is committed to their profession and actively seeks the latest information and is on top of the curve when it comes to the industry.

For more information on AV and which certification is right for you, do not hesitate to reach out to the Patch team today!


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